Your elevator pitch (or business statement) isn’t static. As a business grows and changes, new priorities and goals often emerge, so its mission and vision statements need regular evaluation and adjusting in order to remain effective and help the business succeed. Of course, it can be difficult to decide where to start and how much…
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While it’s a challenge to summarize an entire business in a single statement, your company’s vision, mission and purpose need to be clearly and succinctly defined before it can be shared with your audience of customers, prospects, employees and other stakeholders. Writing a business statement may seem straightforward, but being transparent about what your business…
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