Crises are always looming on the horizon. Whether it’s because of a global economic downturn or something even more disastrous, coaches need to be able to adapt how they communicate with their clients to offer these business owners support. During a crisis, especially, the need for a coach to be inventive in their engagement or…
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Looking to pivot your business? There’s more than one reason why a business owner would want to pivot their business. Perhaps it’s not performing as well as hoped, or a new inspiration has struck. Or maybe an economic crisis has forced a re-evaluation of the business model. Whatever the impetus may be, pivoting a company…
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What is the right balance between sharing my content to stay top of mind versus selling and promoting my services, during a business crisis? I don’t want to appear insensitive, but I still need to earn revenue. The simple answer to that question is: it depends. The topic of content marketing versus selling during a…
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Are you wondering where you should put your business and marketing focus right now? “What is the right marketing message to send to my network? How should I engage with my prospects? How can I be of service to my clients? Where should I be putting my attention?” Ultimately, we are in business to deliver…
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