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Be Seen

Give yourself permission to be visible in order to increase your exposure and be seen as an expert.

Be Heard

Confidently communicate your message in order to inspire action and create change.

Be Valued

Own your value and step into your worth to get more clients and make more money.

Business Training

This marketing and business development training is available for business owners and entrepreneurs based in British Columbia. We provide the tools, techniques and frameworks for businesses to develop a marketing and business development system for growing a profitable and sustainable business.

Course options include:

1.  Introduction to Business Development

The Introduction to Business Development Course is designed to teach business owners the system for generating leads from marketing and promotional strategies and converting opportunities into new customers and more revenue. Students will learn the key components of the sales process and the framework for tracking, measuring and closing sales opportunities.

Measurable Learning Outcomes:

Learner will be able to:

  • Understand the key components of a sales process
  • Learn the concept and components of an effective needs assessment
  • Define a simple three-step sales process and apply it to their business
  • Develop a system for tracking and measuring business development activities
  • Use a tool called the Sales Funnel to diagnose gaps in the business development process
  • Learn the structure for an effective sales enrollment conversation
  • Understand six psychological sources behind sales objections
  • Learn the five gates of closing sales and apply this knowledge to close more business
  • Identify three key tools to facilitate a successful sales conversion
  • Understand how to diagnose failed conversions
  • Identify why marketing visibility does not convert to sales
  • Create a personal conversion benchmark based on industry averages
  • Understand the key factors that impact the improvement of conversion rates
  • Learn three success tips to shorten the sales cycle
  • Understand the importance of follow-up in the sales process
  • Learn a simple system for follow up

Course Components:

  1. Sales Process
  2. Business Development System
  3. Sales Enrollment Conversations
  4. Sales Conversion
  5. Sales Cycle

2.  Intermediate Level Business Development

The Intermediate Business Development Course is designed to teach business owners who already have a sales system in place for processing leads from marketing activities. A pre-requisite for this course is the Introduction to Business Development Course. Students will learn advanced business development and sales techniques for attracting qualified buyers and increasing their conversion rates in order to grow their revenue.

Measurable Learning Outcomes:

Learner will be able to:

  • Build a bridge between marketing activities and a sales process
  • Understand different Calls to Action and how to select the most appropriate
  • Pre-qualify a lead and convert them into a prospect
  • Use a tool called the Profit Model to track prospect value required to reach annual revenue target
  • Use a tool called the Sales Funnel to track prospect opportunities and forecast monthly revenue
  • Use the triage question structure for identifying the right buyers
  • Understand how to establish an agenda and lead the consultation conversation
  • Learn the six levels of interest that a prospective buyer goes through to become an advocate of a product or service
  • Understand the formula for attracting qualified buyers
  • Follow a step-by-step process for inspiring customers to say ‘yes’
  • Understand the art and science of the Consultative Selling process
  • Develop a simple prospect nurturing campaign
  • Create scripts for email and telephone follow up

Course Components:

  1. Sales Process
  2. Business Development System
  3. Sales Enrollment Conversations
  4. Sales Conversion
  5. Sales Cycle

Additional Details 

Each course listed above is a one-on-one, customized 20-hour training program.

Homework will be provided for each module. The student will be held accountable for completing the homework. Homework assignments will be reviewed at each session. Feedback and suggestions for improvement will be provided. Each course duration is six-months, and includes 10 hours of in-person instruction and 10 hours of online training.

Course enrolment is by application only. Must be a registered BC business for at least one year to qualify. Canada Jobs Grant funding available.

Contact for full course outlines and course dates.

Per Course Cost 

 $2970 + 5% GST = $3118.50